Following last year’s 10th anniversary, which crushed previous attendance records and set a new mark for the speed with which tickets sold out, the Sasquatch! Music Festival unveils its 2012 lineup which once again features 4 days of music. The festival, hailed as “a model of well-paced programming…in a four-day schedule as efficient and natural feeling as an expertly built algorithm” by NPR Music while Wired notes, “leave the landscape out of it and Sasquatch! has a lineup to kill for,” runs May 25-28 (Memorial Day Weekend) at The Gorge, the internationally acclaimed concert venue carved in the basalt cliffs high above the Columbia River Gorge in Quincy, WA.
The lineup this year includes these acts, with more to be added up until the festival:
Festival creator Adam Zacks founded Sasquatch! in 2002 with the aim of building an event that catered to the eclectic tastes of voracious music enthusiasts. Personally programming the lineups for each Sasquatch! Music Festival, Zacks handpicks a fresh array of performers with a tradition of presenting critically acclaimed emerging talent alongside established artists. Sasquatch! has recently been recognized for its programming excellence with a nomination for Festival of the Year at the 2012 Pollstar Awards and was named “Festival of the Year” in 2010 by Consequence of Sound.
Esurance, the direct-to-consumer personal car insurance company, will return in 2012 as the title sponsor for the Sasquatch! Music Festival. A green sponsor of the event since 2007, Esurance will continue its ongoing drive toward a planet-friendly festival. Following the success of 2011’s carpooling initiatives, the eco-conscious insurance company will again provide this year’s concertgoers with multiple ridesharing opportunities through partner Zimride as well as a new shuttle service that will run between Ellensburg, WA and the festival. Esurance also plans to implement new programs aimed at maximizing the concert experience for music lovers, while continuing to promote a more sustainable and green event.
