Neil Young’s Pono Player Finally Launches

Neil Young’s Pono music player has finally been launched, with its online store now live.

The device, which according to Young will offer high-quality audio and will be capable of storing 1-2,000 high resolution songs, is now available for order online for a price of $399 and will be delivered to customers in February.

The PonoPlayer has been described in a press release as a “purpose-built, portable, high-resolution digital-music player designed and engineered in a “no-compromise” fashion to allow consumers to experience studio master-quality digital music at the highest audio fidelity possible, bringing the true emotion and detail of the music, the way the artist recorded it, to life.”

Young previously said that he was determined to release an alternative music playing device after describing the sound quality of MP3 files as “shit”. At a speech held at last year’s SXSW festival in Austin, Texas, he said: “Pono plays back whatever the artist decided to do. My body is getting washed, I’m getting hit with something great. It’s not ice cubes, it’s water – I’m listening. I’m feeling.”

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