Last week, Ticketmaster took some major heat for an unplanned and accidental presale for tickets for Phish’s four performances at Red Rocks this summer. Fans that thought they had stumbled onto a surprise jackpot had their orders canceled and received an email from David Butler, President of Ticketmaster North America, explaining why.
In an exclusive Q&A with Hidden Track, Luke Sacks spoke with Butler, who is responsible for Ticketmaster’s primary ticketing business in the US and Canada, via phone about the cause of the error, how Ticketmaster is working to thwart scalpers, what band he has seen nearly 50 times himself and more.
