Decatur, GA (October 29, 2007) Beginning today, and continuing for the next two weeks, PASTE magazine will be offering one-year subscriptions and readers can name their price! New subscribers can sign up, and loyal subscribers can renew online at www.pastemagazine.com for a minimum payment of $1, though all are encouraged to pay what they think the subscription is worth. Anyone paying more than the $19.95 PASTE typically offers for a one-year (11-issue) subscription will be thanked in print, in a future issue of PASTE.
The campaign came about from a casual conversation at the PASTE offices discussing the recent Radiohead campaign and the Jim Collins book, Good to Great. “We were curious to know what our customers thought we were worth. And what better way to find out, than to let them tell us,” explained PASTE President/Publisher Tim Regan-Porter. “While it’s certainly a bit unconventional, we also see it as a chance to get our product in the hands of people who could become lifelong fans. It’s been our experience that once people become familiar with PASTE, they turn into loyal readers,” added Regan-Porter.Interested readers can order multiple subscriptions to PASTE, as long as there is a valid mailing address, so even gift subscriptions are encouraged. Each issue of PASTE comes with a CD sampler, so one subscription will give you 11 CDs of great music, in addition to the award-winning writing and entertainment coverage.
Voted Magazine of the Year by the PLUG Independent Music Awards for 2006 and 2007, and having won the Grand GAMMA Award (along with 4 Gold awards and 1 Silver award) at the 2007 GAMMA Awards, Paste is rapidly emerging as the go-to source for music and film aficionados.
Paste magazine is one of the fastest growing independently published entertainment magazines in the country, recently named “Magazine of the Year” at the 2007 PLUG Independent Music Awards. Providing thoughtful analysis on the best in film, books and other aspects of popular (and alternative) culture, Paste is the premier magazine for people who still enjoy discovering new music, prize substance and songcraft over fads and manufactured attitude, and appreciate quality music in whatever genre it might inhabit. Now in its sixth year, Paste has grown quickly with international distribution in over 12 countries. Paste is available on newsstands all over the U.S. and Canada.
