Stealing a page straight out of the Live Nation play book, Knitting Factory Entertainment recently announced that they would be extending their brand name to two venues they acquired last fall in Boise, ID and Spokane, WA:
Knitting Factory Entertainment brings 20 years experience in venue management and concert promotions to the new venues. The name change re-enforces Knitting Factory’s commitment to the Boise and Spokane markets by stamping their company signature on the marquees in the respective communities. The Knitting Factory has produced world-class concerts and entertainment that includes up-and-coming artists in both Los Angeles and New York.
Each venue has recently completed face lifts and interior remodeling, including new sound and lighting equipment. The new look has a much warmer and inviting feel that appeals to a wider range of patrons.
“The Knitting Factory brings a commitment and style to the Boise music scene unlike anything we have previously experienced,” said Dean Hanson, general manager of the Boise venue, in a statement.
In other Knit news, their NYC branch will most likely be moving from its current downtown home. The building at 74 Leonard Street that currently houses the club is being sold, and apparently no one wants to live above a rock club.
