GRAMMY-nominated Los Angeles-based trio The Record Company’s highly anticipated third studio album Play Loud is set for release October 8 on Concord Records. Check out the new album track “How High” below..
“‘You’re welcome!’ Those were the first words our producer said to us with a grin as he pushed play on the first mix of ‘How High.’ It was crackling with energy, it was exciting as hell, we were floored. ‘How High’ is big, it’s new, it’s brimming with spirit, shining out with hope, and dropping more hooks than a charter fishing vessel. It rocks, turn it up. How High do you want to fly? Play Loud.”
The video was directed by Nathan Karma Cox and produced by Cory Reeder. “All of us grew up during a time when big budget music videos influenced the culture, and we vividly remember how much MTV impacted us as kids,” the band recalls. “When you have a chorus that proclaims ‘How High!’, we felt we needed a video to match that big energy.”
Play Loud is produced by GRAMMY-winning producer Dave Sardy (Oasis, Wolfmother, LCD Soundsystem, Modest Mouse) and finds the band collaborating with outside songwriters for the first time ever, including Kevin Griffin and Sam Hollander on “How High.” On Play Loud, the group stretches out artistically and explores their far-flung influences. “On the first two albums, people might have thought we were three guys who sit around a campfire, praying to Muddy Waters and John Lee Hooker, and we’re not,” notes bassist Alex Stiff. “We’re three different guys with different musical tastes. It’s time for all of us to show our individuality, and this record shows us evolving.”
In celebration of the upcoming release, the band will hit the road this fall for a 32-city tour across North America. The Play Loud Tour kicks off October 10 in Milwaukee and concludes November 22 in Los Angeles, with support from JJ Wilde on select dates. See below for a complete list of upcoming shows. More info and tickets HERE.
The Record Company—Play Loud
TRACKLISTING
- Never Leave You
- How High
- Gotta Be Movin’
- Out Of My Head
- Live As One
- Today Forever
- Get Up And Dance!
- Paradise
9. Awake
10. Lady Lila
11. Midnight Moon
12. Ain’t Going Home
TOUR DATES
October 10—Turner Hall
Ballroom—Milwaukee, WI
October 12—Mercury Ballroom—Louisville, KY
October 13—St. Andrews Hall—Detroit, MI
October 14—Metro—Chicago, IL
October 15—Elevation—Grand Rapids, MI
October 16—A&R Music Bar—Columbus, OH
October 18—Town Ballroom—Buffalo, NY
October 19—The Axis Club—Toronto, ON
October 21—Higher Ground
Ballroom—South Burlington, VT
October 22—Aura—Portland, ME
October 24—Paradise Rock Club—Boston, MA
October 25—Irving Plaza—New York, NY
October 27—Theatre of the
Living Arts—Philadelphia, PA
October 28—Lincoln Theatre—Washington, DC
October 29—XL Live—Harrisburg, PA
October 30—Cat’s Cradle—Carrboro, NC
October 31—The Underground—Charlotte, NC
November 2—Bijou Theater—Knoxville, TN
November 4—The Orange Peel—Asheville, NC
November 5—Georgia Theatre—Athens, GA
November 6—Brooklyn Bowl—Nashville, TN
November 7—Delmar Hall—St. Louis, MO
November 9—The Sylvee—Madison, WI
November 10—Varsity Theater—Minneapolis, MN
November 11—Wooly’s—Des Moines, IA
November 13—Fox Theatre—Boulder, CO
November 14—Gothic Theatre—Englewood, CO
November 16—Knitting Factory—Boise, ID
November 17—Neptune Theatre—Seattle, WA
November 18—Roseland Theater—Portland, OR
November 20—Fillmore—San Francisco, CA
November 22—Teregram Ballroom—Los Angeles, CA
