LISTEN: Holly Lovell’s “When Did I Lose You” Is Moving Folk Balladry With Infectious Melodies

Photo Credit: Eric Yochim

Denver-based singer-songwriter Holly Lovell crafts songs that capture aching intimacy and vulnerability through perceptive storytelling. Using a mix of acoustic and electric guitar, Lovell’s alternative folk-style songs are delivered with strong melodies and spirited conviction. She has been influenced by the lyrical prowess of artists such as Patty Griffin, Brandi Carlile, and Bruce Springsteen.

Lovell tends to put things bluntly. The songwriting on her new single, “When Did I Lose You,” leaves no room for interpretation yet still carries the beauty of vague poetry. Lovell’s emotional songwriting is surrounded by chugging indie rock tones and whimsical melodies as the artist’s vulnerability attempts to hide underneath the busy arrangement. Therein lies the magic of Lovell’s words. Even as hard-hitting drums are crashing around bouncy acoustic guitars, the strife of losing someone still echoes throughout “When Did I Lose You.” Her folksy songwriting is only elevated by the pop-leaning arrangement, creating a subtle sonic conflict between the carefree melodies and heartwrenching songwriting. This conflict explodes into a hectic bout towards the song’s end as the instrumentation evolves into a chaotic mess, much like the relationship detailed in the lyrics. Every detail in Lovell’s “When Did I Lose You” was meticulously considered. The artist builds a world of dense emotions and complex musicianship for the listener to journey through as Lovell’s infectious melodies act as a guide through the stunning and refreshing ballad.

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