Dave Matthews, Trey Anastasio and members of The Dead are telling their fans to “show up” on election day via a series of public service announcements produced by HeadCount, a not-for-profit nonpartisan group run entirely by volunteers.
The campaign, which includes three 30-second commercials as well as radio and Internet-based spots, will appear on TNT, TBS and other networks between now and election day. It can be viewed at www.headcount.org.
HeadCount is affiliated with nearly 30 national touring bands and has registered over 25,000 voters to date. It has a network of over 50 local voter registration teams, and also sent traveling teams on tour with Dave Matthews Band, The Dead and Phish this summer. Both Dave Matthews Band and The Dead made $15,000 contributions to HeadCount to help fund those efforts.
“Having Dave Matthews, Trey Anastasio and The Dead in television commercials and shooting them at Bonnaroo really captures what we’re trying to do as an organization,” said Andy Bernstein, HeadCount’s co-chair and the executive producer of the campaign. “We’re using the enormous power of music to get people to the polls in November.”
The public service announcements were developed by an in-house creative team, and produced in high-definition by Fossil Films in conjunction with Air Seal Land Productions. They were made possible by the generosity of Leo Hindery Jr., Steve Simon, Richard Simonds and Sirius Satellite Radio.
