Recording industry executive Andy Gershon sees opportunity in the online file-sharing networks that most of his rivals decry as havens for music pirates. As president of V2 Records, home to such established acts as The White Stripes and Moby, Gershon mines such Internet distribution channels for new fans and revenues.
“The cat is so far out of the bag and so far gone that it’s pointless to keep fighting it,” Gershon said. “I might as well make as many people fans of our music, whether they illegally download it or not.”
A number of mostly independent recording artists and labels have experimented with and embraced the freewheeling digital distribution that the Internet affords. And many worry that a victory by major recording companies in a landmark file-sharing case now before the U.S. Supreme Court (news – web sites) could short-circuit the very technologies that they believe are making a more level playing field of the music business.
The nation’s high court is to hear arguments next Tuesday on whether the entertainment industry can hold file-sharing software firms Grokster Inc. and StreamCast Networks, which distributes Morpheus, liable for what computer users do with the technology.
Lower courts have sided with the software makers, which assert their so-called peer-to-peer technology is as legitimate as a videocassette recorder or a copy machine.
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