As the Doors’ surviving members gear up for the band’s 40th anniversary — with plans for a comprehensive boxed set, reissues, merchandise and an interactive Las Vegas attraction — there is a possibility that their music may be used in commercials for the first time.
It almost happened in 1969, when drummer John Densmore, guitarist Robby Krieger and keyboardist Ray Manzarek agreed to license “Light My Fire” to Buick to advertise its German-made Opel. Singer Jim Morrison, who was out of town for the meeting, vehemently disagreed, and the deal never came to pass. From that point, Densmore has opposed commercial usage, although Krieger and Manzarek have opened up to the possibility.
All deals, licensing and otherwise, must be approved by all partners in the Doors’ assets: The three surviving members have a 75% share, and Morrison’s families and his late girlfriend, Pamela Courson, share the other 25%.
To read more visit billboard.com.
