The company that theoretically killed rock radio as we knew it, is looking to get back some its cred with it’s latest format – eRockster – which is inspired by the diverse line up of Coachella. The company launched their latest format over the weekend as a planned stunt to coincide with the fest. Here’s some info:
The company unveiled the format, known as eRockster, over the weekend at the Indio, Calif., festival in a “pirate radio” stunt that pre-empted the regular programming on Clear Channel-owned KAJR-FM in Indio, which usually airs adult contemporary music. Voices of the DJs were masked and the station played only music from acts that performed at Coachella this year or in previous years.
Song selection will grow from the 1,000 tunes it played over the weekend, to some 5,000 tracks, including music from the Ramones, Jimi Hendrix, The Rolling Stones, Grandmaster Flash, Johnny Cash, Pavement and Dr Dre. Many of the tunes come from acts that haven’t played Coachella, but still fit the mold.
Its music selection is bigger and less automated than the typical “Jack” station, another eclectic programming concept that has a little over 1,000 songs in active rotation and relies less on DJs.
You know this kind of sounds like what rock radio was like before CC came in and decided that people only wanted to hear a rotating list of certain songs – go figure.
One Response
“…a “pirate radio” stunt that pre-empted the regular programming on Clear Channel-owned KAJR-FM in Indio, which usually airs adult contemporary music.”
Ooooo…DAMN! I would NOT have wanted to be a James Ingram fan in Indio, CA over the weekend.