Brad Sucks has been doing the home-recorded songs online thing for over twenty years: that can’t be said of many artists, as he was clearly five years ahead of the curve on that one. Now it’s time for his catchy AF cool indie electro-rock to be heard by the masses. Take shades of Grandaddy, Eels, and Chet Faker, Brad Sucks create a flipbook of music where each song is bizarrely unique then the prior, experimenting with various genres. Glide is premiering the new album A New Low in Hi-Fi (due 6/10) in its entirety below… If a name like Brad Sucks doesn’t pique your curiosity, then nothing well…
Brad Sucks happens to be the musical project of Canadian Brad Turcotte, who modestly began releasing his home-recorded songs online in 2000. His fun, pop-rock energy paired with blunt, downer lyrics often explore subjects like anxiety and depression with transparency and humor, creating the ironic charm he’s come to be known for.
Brad’s relatable subject matter celebrates what it means to be human and provides the soundtrack. But he’s loved just as well for how he’s created his music since day one – at home, by himself, driven by the prospect of reaching people all over the world.
Propelled by the 2003 release of his first full-length album, I Don’t Know What I’m Doing, his now massively popular song “Making Me Nervous” (a catchy dance track about paranoia) has garnered millions of streams and lifelong Brad Sucks fans across the globe.
At the time, Brad was especially appreciated for sharing his album’s source files openly online, allowing listeners to remix the songs, and even offering access through a pay-what-you-can method. Today, Brad’s projects are still largely crowdfunded thanks to platforms like Patreon and Indiegogo, and an ocean of music-hungry fans.
A follow-up album in 2008, Out of It, further refined Brad’s songwriting skills and self-deprecating humor with the confessional rock anthem Dropping out of School. The track also saw countless features on television, radio, and the emerging YouTube, launching the Brad Sucks name to even greater heights. Over the long nine years since, despite performing live shows and writing many new songs, Brad has officially released only one: Lonely, featured in the hit animated series, Bee and PuppyCat.
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Brad’s relatable subject matter celebrates what it means to be human and provides the soundtrack. But he’s loved just as well for how he’s created his music since day one – at home, by himself, driven by the prospect of reaching people all over the world. Artists will easily win the hearts of the public if they have their own unique style, that’s the attraction.