Kanye West’s highly anticipated sophomore album, “Late Registration,” has been shifted from its original July 12 release to Aug. 16 via Roc-A-Fella/Def Jam. The Hype Williams-directed video for first single “Diamonds From Sierra Leone” will premiere tonight (June 15) on BET and Monday on MTV’s “TRL.” The cut is No. 27 this week on Billboard’s Hot R&B/Hip-Hop Songs chart.
The “Diamonds” video was shot in Prague and contrasts the elegance implied by commercials for DeBeers diamonds with a depiction of the horrors of the conflict diamond trade that has been at the center of civil war in Sierra Leone.
“I wanted to do whatever I could to learn more and educate people about the problem,” West says of the subject matter. “We came with the concept for the video and, of course, I couldn’t wait for the opportunity to rap on the subject.”