SweetWater Brewing Company has unveiled the headliners for the 2025 420 Fest, marking the festival’s 20th anniversary with an epic celebration of music, culture, and immersive experiences. The highly anticipated three-day event, April 18-20 at Atlanta’s Historic Pullman Yards, promises unforgettable performances and immersive experiences. Tickets are available now for this milestone festival.
As it celebrates the two-decade mark, SweetWater 420 Fest is staying true to its roots with a fan-first experience that blends music, tasty beers, art, environmental awareness, and good vibes. Headlining the milestone celebration are The Revivalists, Marcus King, and Greensky Bluegrass, alongside a stellar lineup of artists including Georgia’s own Drive-By Truckers and the legendary Cypress Hill.
Ty Gilmore, President, Tilray Beverages, North America, said, “We are excited to unveil the incredible lineup for SweetWater’s 420 Fest 2025, as we celebrate two decades of music, culture, and unforgettable experiences in Atlanta. This year’s festival promises to be bigger and better than ever before, with top headliners, great beers, and non-stop fun. We can’t wait to see you all there!”
Continued on next page
Festival Highlights:
- Interactive Art Installations: Dive into immersive art experiences showcasing 20 years of 420 Fest artwork, band photography, and album art.
- Craft Beer Village: Sip and savor a diverse selection of award-winning craft brews from renowned breweries like 10 Barrel Brewing, Breckenridge Brewing, Montauk Brewing Company, and Athens’s own Terrapin Brewing Co.
- Family-Only Zone: A cozy, family-friendly space to relax, unwind, and enjoy the festival in a safe and comfortable environment.
- Fan-Favorites: Beloved attractions like SweetWater’s Fishing Camp, The 420 Basement Experience, and the SweetWater BoatHouse return, along with the brand-new SweetWater Roadie Challenge, offering unique experiences that festival-goers will love.
Keeping it Green:
- Waterkeeper Alliance Partnership: For the second year running, $10 from every ticket sold will support clean waterways, reinforcing SweetWater’s commitment to sustainability and positive community impact.
- Bike and Scooter Valet: Embrace eco-friendly transportation with our convenient bike and scooter valet service, making it easy to get to the fest while reducing your carbon footprint.
Tickets for the 2025 SweetWater 420 Fest, along with additional festival details, are available now at SweetWater420Fest.com
