Maybe it’s the easy story that Could Nothings is the project of a 19 year-old college drop out, or maybe it’s just catchy music, but the band has quickly become an object of some hefty internet aggrandizement. Either way, Cloud Nothings looks like an odds-on favorite to walk away from next month’s SXSW as one of the big winners. It’s worth taking a glimpse of their latest video for Understand at All if only to see the strange old man wearing bling take a Ray Lewis hit from some sort of municipal employee (1:40).
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