After much speculation that C3 Presents would roll out a new music festival in Philadelphia, the Austin-based promoter/producer has pulled an end run and announced the Vineland (N.J.) Music Festival in a partnership with U.K. festival producer Melvin Benn’s Festival Republic.
"For our company to be involved with an individual who more or less has inspired the American festival movement as we know it today is an honor for us," C3 partner Charlie Jones tells Billboard.com. C3 produces Lollapalooza in Chicago and the Austin City Limits Music Festival in Austin.
Vineland, a destination camping festival, is set for Aug. 8-10 at a 500-acre, privately-owned farm in Vineland, N.J., about 40 minutes outside of Philadelphia.
To read more visit Billboard
