Stub Hub & Bonnaroo have inked a multi-year agreement making the reseller facilitator the official fan-to-fan outlet for the annual music festival near Manchester, Tenn.
The announcement comes at a time when the dividing line between primary and secondary ticket sellers continues to blur, as not only primary sellers but artists, events and venues continue to seek new revenue streams derived from ticket resales. In addition to connecting sellers with buyers, the StubHub / Bonnaroo deal provides exclusive charity VIP experience packages, which include two VIP tickets to the festival, a chance to view a backstage radio performance, invitations to backstage artist press conferences and an invitation to watch a performance from special side-stage viewing platforms. VIP packages also include all regular VIP ticket amenities, such as access to a hospitality area with catered buffet, beer and soft drinks, private restrooms, "preferred camping area access" and a commemorative Bonnaroo 2008 merchandise package. Proceeds from the charity VIP packages benefit the Manchester Arts Center, Rock The Earth, Head Count and Common Ground Relief in 2008. StubHub is also hosting the "Karaoke Bar" at Bonnaroo, a place where festival goers can relax and do what comes naturally in such places. The Karaoke Bar includes a full-service bar and lounge seating that should be THE place for wannabe rock stars looking for a cool one during the four-day festival. "We couldn’t be more pleased to partner with one of the most revered music festivals in the world," said Chuck La Vallee, StubHub’s head of music development. "StubHub prides itself on accommodating fans from the moment they purchase tickets to the moment they sit in their seats. "We’ll be taking it one step further at Bonnaroo by providing fans a location to show off their own talents while waiting for the next band or finishing off their evening."
Source Pollstar
