Madison Square Garden’s national music network Fuse and MSG Entertainment today announced they will present Dave Matthews Band live at the Beacon Theatre on Monday, June 1.
Fuse, the only national network dedicated to music, will also telecast “Fuse Presents Dave Matthews Band: Live from the Beacon Theatre” in high-definition and commercial-free on the eve of the release of Dave Matthews Band’s Big Whiskey and the GrooGrux King.
Proceeds from the concert will benefit Dave Matthews Band’s Bama Works Fund supporting charitable programs in the Charlottesville, VA area.
Kicking off with “Fuse Presents Dave Matthews Band: Live from the Beacon Theatre” on June 1, Fuse will air 7-days of original programming — including a 4-part original documentary “Dave Matthews Band: The Road to Big Whiskey” — in support of the album release. Jointly Fuse and MSGE will also put a full portfolio of marketing assets across multiple platforms to round out the promotional push in support of this partnership.
This distinctive and creative collaboration between MSG Entertainment and Fuse offers fans and viewers unique multi-platform access to Dave Matthews Band. The 360-degree experience began on April 14 as the band launched their Spring 2009 tour with a sold-out performance at Madison Square Garden. While in New York the band stopped by Radio City Music Hall for an interview with Fuse about the new album. The network then followed the band to Charlottesville, VA where they captured behind the scenes moments of the band’s hometown tour stop. All of this will be included in Fuse’s 7-days of original Dave Matthews Band programming.