As the crowd, who had been treated to almost two hours of live music by Los Angeles culture mashers Ozomatli, filed out of the Bowery Ballroom just after midnight, this year’s Bonnaroo Music & Arts Festival is going to be bigger, better and even more tasty.
Bonnaroo and Ben & Jerry’s has announced another addition to their line-up: BONNAROO BUZZ.
Bonnaroo Buzz was introduced at the invite-only event to Bonnaroo fans, Ben & Jerry’s Chunkmailers and Ozomatli mashers. The flavor concoction contains light coffee and malt ice creams with whiskey caramel swirls and English toffee pieces.
"To create something iconic like a Ben & Jerry’s flavor is a giant highlight in a long list of incredible Bonnaroo moments," says Superfly’s Richard Goodstone. "We had a great time working with their team to create this flavor. We think our fans are going to
love it."
Bonnaroo will donate their share of the proceeds to the Bonnaroo Works Fund whose goal is to further the organization’s community investment and philanthropic endeavors. Since Bonnaroo’s inception, the organization has demonstrated a strong
commitment to supporting numerous local, regional and national non-profits, with a special focus on the Coffee County community where the festival is based.
