The first Black Friday weekly ads on Amazon should appear on or around October 15, with most releases following in early November.
Even though Black Friday is still a long way off, bargain hunters may start preparing now! The advertisements are the foundation of any Black Friday strategy, so it is critical to know when they will be released. As a result, you’ll have a better idea of when to start planning your Christmas buying.
Our list below this article includes some of the most popular retailers and the dates in 2021 when we anticipate their Black Friday advertisements to go live to make things simpler for you. Furthermore, we’ve divided this year’s forecasts into waves, so it’s clear who will have the earliest dips and who will delay them.
When Will the First Black Friday Weekly Ads appear?
On October 15, 2020, we witnessed the first Black Friday commercial drop of the year. The first ad released in 2021 suggests early to mid-October, although there is a wide window of opportunity.
Before this year, the initial Black Friday ad release dates have been all over the place. We’ve seen it on October 2 or 5 and as late as October 12 or 18.
It’s also unclear which retailer will run the first 2021 Black Friday commercial. Long before Half Price Books or even Harbor Freight, Harbor Freight was often the first to market with new products. The first store to run an ad was Dell last year, which was a pleasant surprise in a year full of them.
Apple’s Black Friday Weekly Ads Will Not Appear Soon
There hardly be any Apple Black Friday ad in your newspaper circular or on the internet this year. There is a history of the store not having a significant Black Friday sale, which is likely to continue this year.
This time around, it’s possible that if Apple does have a promotion, it’ll take the form of a 4-day shopping event where customers may get gift cards for making sure purchases (but no discounts). In this year, other shops will likely offer more significant discounts on Apple goods on black friday 2021 weekly ads deals.
Do you have the ‘Leaks’ of Black Friday Ads?
Remember that businesses release advertising when they’re ready, not when they “leak” their Black Friday ads. The store may have shared the ad with a media source before going live on their website, which is why an ad appears early.
When Do Other Online Stores Start Running Their Black Friday Ads?
While some businesses’ Black Friday ad releases are pretty regular, others change their periods year to year. They are published in waves.
Go no further than the list below to determine when your favorite retailers plan to debut their 2021 Black Friday advertisements. Also, please keep checking back because we’ll be adding new promotions as soon as they’re published!
- Belk: October 29
- Costco: October 27
- CVS: October 31
- Dell: October 14
- Harbor Freight: October 14 (or sooner!)
- HP: October 31
- Rite Aid: October 26
- Best Buy: November 4 (But it can be October 28)
- BJ’s Wholesale Club: November 2
- JCPenney: November 4
- Lenovo: November 1
- Office Depot and OfficeMax: November 1
- Target: November 3
Takeaway
Because 2018 was such a strange year, we’ve predicted ad releases based on 2019 as well as 2020. Because of this, bear in mind that these are approximate timings and that retailers often change their schedules to keep consumers guessing.