Uri Poliavich, the founder of Soft2Bet, has presented the company’s 2024 Soft2Bet Research Report, which highlights impressive financial growth, market expansion, and product innovation. The report underscores Soft2Bet’s strategic successes in the casino and sportsbook sectors, where the company has doubled its EBITDA, increased consolidated group revenue, and expanded into regulated markets across Europe and beyond.
Expansion in Europe and Beyond
In 2024, Soft2Bet strengthened its presence in regulated markets through strategic licensing and partnerships:
- Ontario & Mexico: Secured B2C licenses for direct player engagement in these regions.
- Sweden: Expanded with three new B2C licenses, enhancing its presence in the Scandinavian market.
- Greece & Romania: Obtained B2B licenses, enabling the company to offer turnkey services to operators in these markets.
- United States: Made significant progress toward entering the U.S. market, with a focus on New Jersey, aligning with its goal of expanding into North America’s rapidly growing iGaming sector.
- Spain: Secured a general casino license from Spain’s Directorate General for the Regulation of Gambling (DGOJ), enabling the company to offer its casino products in the Spanish market.
In addition to these licenses, Soft2Bet completed two major turnkey agreements in Mexico and Nigeria and secured its first MEGA partnership with a leading European operator. This further solidified its influence in the industry.
Financial Growth and Market Performance
Soft2Bet’s financial development continues on a strong upward trajectory. In 2024, the company achieved a significant milestone by doubling its EBITDA compared to the previous year. This growth reflects the company’s strategic expansion into regulated markets and the continuous improvement of its B2B product offerings.
By securing licenses in key regions such as Ontario, Mexico, Sweden, Greece, and Romania, Soft2Bet has reinforced its competitive edge within the iGaming sector. Its commitment to innovation and regulatory compliance has not only enhanced its financial performance but also strengthened its reputation as a leading provider of turnkey solutions.
Product Innovation Driving Success
In 2024, Soft2Bet demonstrated its commitment to innovation by developing its Motivational Engineering Gaming Application (MEGA) into a standalone solution. This platform integrates advanced AI-driven personalization tools, enabling operators to seamlessly implement gamification and advanced player retention strategies. The impact of MEGA’s implementation has been significant, leading to:
- 65% increase in Net Gaming Revenue (NGR): Indicating improved player engagement and activity.
- 45% increase in Average Revenue Per User (ARPU): Reflecting enhanced monetization per player.
- 50% increase in deposit amounts: Showing increased player trust and investment.
These advancements have not only contributed to financial growth but also positioned Soft2Bet as a leader in tech-driven user experience. MEGA’s success underscores the company’s commitment to delivering innovative solutions that meet the ever-evolving demands of the iGaming industry.
Soft2Bet’s Research: Awards and Industry Impact
Soft2Bet’s pursuit of success and innovation has been widely recognized within the industry, further cementing its role as a responsible corporate entity:
- 38 industry award nominations in 2024, representing a 322% increase from the previous year.
- 10 industry awards, including recognition at the SBC Awards in Lisbon.
Corporate Social Responsibility (CSR) Initiatives
Soft2Bet demonstrated strong commitment to corporate social responsibility by launching nine significant community initiatives in 2024. These included breast cancer awareness campaigns, community cleanups, and village revitalization projects. The company also donated over €1 million to seven NGOs and supported 34 organizations and donors, highlighting its commitment to making a positive social impact.
Soft2Bet Invest
In June 2024, the company launched Soft2Bet Invest, a €50 million iGaming innovation fund designed to support entrepreneurs within iGaming and casual gaming. The fund focuses on innovative technologies within casual gaming, AI, traffic optimization, behavior UX analytics, and high-margin gaming software with strong profitability and scalability.
Industry Contribution Award
Soft2Bet Invest received the “Outstanding Contribution to the Gaming Industry 2024” award at SiGMA East Europe. This award recognizes organizations that make significant contributions to the industry through technological innovation, mentorship, and investment.
These successes highlight Soft2Bet’s influential role within the iGaming sector and reflect its dedication to innovation, corporate responsibility, and industry development.
