Veteran rock artists Peter Gabriel and Brian Eno are launching a provocative new musicians’ alliance that would cut against the industry grain by letting artists sell their music online instead of only through record labels.
With the Internet transforming how people buy and listen to songs, musicians need to act now to claim digital music’s future, Gabriel and Eno argued Monday as they handed out a slim red manifesto at the Midem conference in Cannes, France.
They call the plan the “Magnificent Union of Digitally Downloading Artists” – or MUDDA, which has a less lofty ring to it. “Unless artists quickly grasp the possibilities that are available to them, then the rules will get written, and they’ll get written without much input from artists,” said Eno, who has a long history of experimenting with technology.
By removing record labels from the equation, artists can set their own prices and set their own agendas, said the two independent musicians, who hope to launch the online alliance within a month.
Their pamphlet lists ideas for artists to explore once they’re freed from the confines of the CD format. One might decide to release a minute of music every day for a month. Another could post several recorded variations of the same song and ask fans what they like best.
Source billboard.com.
