Apple Unveils New-Generation iPod

Apple Computer Inc. said Monday it introduced a new version of its successful iPod digital music player, boasting extended battery life.

Apple (AAPL: Research, Estimates) said the new model iPod has up to 12 hours of battery life, compared with eight hours on the previous models.

Poor battery performance in some iPods has drawn criticism in spite of otherwise rave reviews for the breakthrough music player.

The 20-gigabyte model, which can hold about 5,000 songs, has a list price of $299, while the 40-gigabyte model costs $399, nearly a $100 price reduction for each model.

Apple, best known for its Macintosh computer, has found huge success in digital music, selling more than 3 million iPods and taking a 50 percent share of the digital music player market. The iPod has been one of the main engines of growth for the company.

Apple’s iTunes online music service is the most popular legal download site, claiming 70 percent of all songs bought online.


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