In a recent interview, Sonic Youth guitarist Thurston Moore mentioned that the band needed to record a new song for a Starbucks compilation. Within minutes of his remarks hitting the Internet, chat rooms and fan sites were awash in cries of "foul" and "sellouts."
For many, the idea of the ultimate indie art band getting into bed with the ultimate mainstream lifestyle brand was pure blasphemy. "I never thought of it as being more radical than recording for Universal Music," Moore tells Billboard. "They’re both corporations that have ties to things that people find sort of problematic."
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