Arcade Fire and Fox TV could become involved in a lawsuit, after it is alleged that the network used their music to soundtrack an advert without permission.
The band’s song ‘No Cars Go’ was used in an advert for the NFL which was aired during the halftime show of the Super Bowl last night (February 3), which took place in Glendale, Arizona.
However, according to Pitchfork, Fox TV did not ask the band’s permission to use the music in the advert.
The group’s representatives are said to be looking into the matter.
Advertising during the Super Bowl half-time show costs $100,000 per second of broadcasting time.
Source NME
