Media and the way we engage with entertainment is continually evolving. When Apple introduced the iPod Shuffle, it changed the way we listened to music. Although the concept of MP3 players seemed futuristic at the time, Spotify made listening to music more accessible and cheaper by granting users access to millions of songs for $10 a month. For media companies that want to stay relevant, they need to digitalize their entertainment to reach a new audience. Here, we’ll explore the future of media as the internet becomes an integral part of our lives.
Talking about the internet, it’s a must-have in your repertoire before diving into the future of media. And for that, a sturdy internet connection like Optimum complements you in every situation. Be it gaming, movies, music, or simply browsing social sites, Optimum doesn’t bulge, owing to its exceptional bandwidth.
App Gaming and Information Sharing
Portable gaming isn’t a new concept, but the memory capable of running AAA title is. The Nintendo Gameboy made it possible to play 8-bit games in your pocket as long as you had enough battery power. Now, games are effortlessly downloaded from the AppStore. Gaming has become so advanced that they could start to replace traditional handheld gaming consoles, or in the case of casinos, replace many brick and mortar gaming establishments. On online casino websites like Casumo, players can interact with live dealers, bet on skill-based games like baccarat and help create an online community. Faster internet connections, especially in rural areas, have made it possible to share information via chatrooms faster than ever before. In the future, we predict longer battery life and faster load times for gaming.
Internet Privacy
On average, consumers are trusting media and large corporations less and less. Large companies tend to have less connection with their audiences because the brand may alienate the typical consumer by trying to reach a broad audience. Consumers overwhelmingly (61%) feel that companies have lost control over privacy and data within their company.
For corporations to take control of their consumers’ data, they need to be transparent about their data. In the future, companies should implement an option that allows them to opt-out of their shared data, including saved cookies and e-mail marketing. Transparent corporations will build trust, which will inevitably lead to more sales.
More Focus on Personalization
Standing out amongst a crowd of similar brands is tricky. Millennials and Gen Z-ers are willing to pay for personalization because it will likely lead to deeper engagement. Companies that take a closer look at what their customer base is reading, watching, or interacting with will have the upper hand against their competitors. The best way to know what your customers are thinking is by using analytic software.
Your customer base wants to feel special and heard. Through AI and machine learning, more niche communication and customized content will be easier to implement. This way, companies can create a wide range of content geared to a specific audience. Smarter outreach is necessary to entice your consumers and create fantastic customer relationship management.
Voice-Enabled Human to Computer Interaction
Touch screen technology is now so wide-spread that it’s difficult to make any phone or laptop without some form of touch functionality. In the future, technology and entertainment may use another sense to operate technology: our voice. Recently, voice-enabled technology has made it possible to speak to our phones to look up relevant information on Google or call one of our pre-programmed contacts. Voice-assisted speakers are another avenue, with US penetration reaching over 20%. Half of all US consumers us a voiced-based assistant daily.
Smartphones remain the most favored voice-assistant platform, followed by home assistants like Alexa, but the opportunities for this technology are endless. For example, voice detection could provide highly targeted content delivery and advertising, with messages that inform the users of their specific interests and actions.
