2009

Instant gratification. That’s the name of the game these days with music fans. With a few clicks of the mouse and a quick trip to Google one can go and find almost any album by any artist. And while today’s mainstream artists are hardly starving, it’s safe to say not many are making money off of albums and that’s the trend we’ve been seeing since Napster started.

I mean hell, look at Britney Spears’ most recent release Circus. She had to host an infomercial on MTV just to sell her CD (aptly titled For the Record). She played the “feel sorry for me” card quite well and guess what? It actually worked — she’s selling albums. So are infomercials the way to go? Artists as huge as Britney have to stoop to this level of salesmanship. Artists are struggling to find new and inventive ways to market their music. The industry is in knots trying to figure out how to market and distribute albums, but also do so at a minimal cost.

READ ON to find out just what sets UM’s Mantis apart from the pack…