June 22, 2010

Wax – Next Great White Rapper

He’s cultivating legions of fans through word of mouth and a reservoir of replay-worthy YouTube clips.  Glide goes overtime with unsigned phenomenon Wax, whose third album dropped in May.In Good to Great:  Why Some Companies Make the Leap and Others Don’t, Jim Collins discusses what he terms the Flywheel Effect to explain traits of successful businesses.  In essence, it’s a blend of common sense and karma where equity from solid decisions accumulates over time – a classic case of the whole exceeding the sum of its parts.  At a certain point the momentum becomes a self-sustaining cycle and success is cemented.  It seems like Wax is nearing that sweet spot where escalating word of mouth yields enough traction to get a foothold in the music industry.  After his six-piece band dissolved a few years back, the Dunkirk, Maryland, native sat in his Nissan Sentra, flipped on a video camera and jumpstarted his solo career.

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