He’s cultivating legions of fans through word of mouth and a reservoir of replay-worthy YouTube clips. Glide goes overtime with unsigned phenomenon Wax, whose third album dropped in May.In Good to Great: Why Some Companies Make the Leap and Others Don’t, Jim Collins discusses what he terms the Flywheel Effect to explain traits of successful businesses. In essence, it’s a blend of common sense and karma where equity from solid decisions accumulates over time – a classic case of the whole exceeding the sum of its parts. At a certain point the momentum becomes a self-sustaining cycle and success is cemented. It seems like Wax is nearing that sweet spot where escalating word of mouth yields enough traction to get a foothold in the music industry. After his six-piece band dissolved a few years back, the Dunkirk, Maryland, native sat in his Nissan Sentra, flipped on a video camera and jumpstarted his solo career.