Born Ruffians Announce New LP ‘JUICE’ Out April 3rd via Yep Roc

Toronto trio Born Ruffians tapped their loyal fanbase to announce their latest album, JUICE for an April 3 release on Yep Roc Records, physically mailing them a very personalized ‘thank you’ letter with an access card to stream first single, “I Fall In Love Every Night, prior to its release today, allowing them to share it with the world before anyone else.  A video for the track arrived as well

Discussing the single songwriter/guitarist/vocalist Luke Lalonde stated, When the darkness isn’t fully engrossing me, I feel very fortunate for the world we live in and the people I have in my life. It’s easy for me (and I think for a lot of people) to take things for granted. There’s a constant narrative I’ve noticed being pushed that the world is a big, mean, scary place. We’re constantly being drilled by bad news, perpetual fear. You can forget how beautiful the world is and you can forget to even notice the person right next to you… I’m feeling a renewed sense of love not only in my relationships but with the world in general. There is an overwhelming amount of love in the world, you just have to focus on it every once in a while.

15 years into their career, this group of friends – Lalonde, bassist Mitch DeRosier, and drummer Steve Hamelin – have double-downed on their commitment to their tireless labor’s integrity and vision.  JUICE, their 6th full-length record is a hyper, earnest, and affecting collection of rock & roll songs, written and polished over a three-year span, sewn together into a cohesive, relentless, and uniquely enjoyable experience.  It’s Born Ruffians as they’ve always been: on their own terms, heads against the wind until their work is done.

JUICE embodies the band’s longstanding history, exhuming Born Ruffians‘ early days in Toronto, while dissecting their relationships with that time and the memories they hold. “Was it all the way it seemed? How I wonder what you see/In that wavy haze,” Lalonde belts on the chorus album closer, “Wavy Haze” – “It was the best of times, it was the worst of times,” Lalonde explains with a grin. Those days were marked by equal doses of anxiety and excitement, living hand to mouth in a basement in downtown Toronto. “That anxiety will exist forever, I think,” says Hamelin. “But the more you take your life into your own hands, it alleviates some of that anxiety.”

Tour Dates:
03/12 – Toronto, ON @ Meridian Hall
03/21 – Hamilton, ON @ FirstOntario Concert Hall
03/28 – Creemore, ON @ Avening Hall
05/01 – Midland, ON @ Midland Cultural Centre
05/08 – Burnstown, ON @ Neat Café
05/09 – Stittsville, ON @ Rainmaker Brewhouse
05/21 – Cologne, DE @ Burmann & Sohn
05/22 – Darmstadt, DE @ BED x 806qm
05/23 – Hamburg, DE @ Molotow
05/24 – Berlin, DE @ Privatclub
05/25 – Dresden, DE @ Ostpol
05/27 – Munich, DE @ Milla
05/28 – Stuttgart, DE @ Merlin
05/29 – Luzern, CH@ Sedel Club
05/30 – Paris, FR @ Point Ephemere
06/02 – London, UK @ Colours
06/03 – Leeds, UK @ Brudenell Social Club
06/04 – Manchester, UK @ Soup Kitchen
06/05 – Glasgow, UK @ Hug & Pin
06/06 – Edinburgh, UK @ Sneaky Petes

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