Swedish rockers Blues Pills recently announced their third studio album Holy Moly! out June 19 via Nuclear Blast, along with first single “Proud Woman.” Today, they released a new video for second single “Low Road” ahead of a European tour this summer.
The band explains: “We wrote ‘Low Road’ about being your own worst enemy. About running from your own demons only to realize that you can’t, because the problem is inside of yourself. ‘Low Road’ is maybe one of the heaviest songs we’ve ever written, filled with the brutalness of the human mind, that can be both vicious and lost. Everybody has probably found themselves fumbling in the dark at some point in life. And with ‘Low Road’ there is no way out. We love playing this song live, because it’s just raw, balls to the wall rock power. Hopefully this can be a relief for a moment in this wicked world.
With the video for ‘Low Road’ we just wanted to express ourselves live and add some humor to this raw tune putting ourselves in a twisted surreal TV-show. And in some way it’s to honor some of our heros from the 60s-70s era of rock’n’roll where we got the inspiration from. THE BEATLES, JEFFERSON AIRPLANE, THE DOORS, MC5, THE ROLLING STONES to mention a few. The ones who did something to break down the barriers. Imagine, to be the ones taking the first steps opening up the world to heavier rock music. We love them for that.”
If you were blazed by the heaviness of their first self titled album, and tripped to the psychedelic soul of Lady In Gold (#1 in Germany), you won’t be immune to the effects of this third dose of the pills. Holy Moly! was written, produced and recorded in BLUES PILLS’ own analogue studio, which they built in the beautiful countryside of Närke, Sweden. In the old factory building where the studio is located, Zack, Elin and André spent almost a year recording and writing songs. The album was recorded by Blues Pills guitarist Zack, with some helping hands along the way from The Hives members Nicolaus Arson and Johan Gustafsson, as well as Martin Jacobsson from Rovljud Sound. Holy Moly! is self-produced by BLUES PILLS and mixed by the Grammy award winning Andrew Scheps (Red Hot Chili Peppers, Iggy Pop, Adele, Black Sabbath, Rival Sons, Hozier). The album illustration ”Beast” is by artist Daria Hlazatova.