As a founding member of Manchester’s notorious PINS, Faith has played main stages of festivals like Reading & Leeds, had Maxine Peake read her poetry, heard her music used on the BBC’s Wimbledon coverage as well as various Netflix, Amazon and Apple TV series, and has collaborated with Iggy Pop.
Swagger may be the right word to use if you wanted to boil The Faux Faux’s new track “Cold Hearted Woman” down to a simple description. It’s not just a groove, it moves more than that. It’ll have your head bobbing one way with your hands doing some bastardized version of the “Thriller” dance. Most of the guitars and bass on this track dance around with the drummer in a strong catchy staccato which makes the occasional long delay trail or big desert vibe sustained guitar notes hit even harder. All of this weaves into the perfect foundation singer and project leader Faith Vern to lay down a performance and chorus-heavy song that truly could have stood on its own. The melody is almost as haunting as it is catchy. This is Vern’s first single under The Faux Faux, but don’t expect it to be her last.
“I’ve always been intrigued by Cindy Sherman, Sylvia Plath, Gregory Crewdson, Virginia Woolf, Nan Goldin to name a few,” explains Faith Vern, “these writers, poets, photographers, artists, who have shown us the beauty and the desperation in the mundane,” says Faith.
“After the birth of my first child, I needed more space which meant moving from my one bedroom flat in Prestwich to a ‘proper’ house. Somehow my husband and I convinced ourselves that we should head to the country, little did we know that lockdown was lurking… I was writing about being somewhere and feeling trapped, anxiety and coping mechanisms,” adds Faith.
“The chorus ‘I’m a Cold Hearted Woman’ is of course tongue-in-cheek, it’s almost like once everything, all your personality, freedom, joy, is forced out of you, you just sorta go ‘ok fuck it, you think I’m cold, well yes, here it is…’ “
