Is Freelancing the Way Forward for the Average American Employee?

There has been some talk recently about an increase in job cut plans across the US as part of the Q3 forecast boost, and this is leading the average American employee to consider factors like job security, pay, and even their current work/life balance. Freelancing is an attractive option for those who want to potentially earn more money and add flexibility to their work schedule, but is it really a worthwhile choice?

Is freelancing a good idea for Americans? 

With the accessibility that the internet provides, it’s now simpler than ever before to begin freelancing. Whether you want to dedicate an extra hour a day for a little extra income or eventually build a home business centered around working on your own terms, there’s no better time to do so than right now. Not only are there a host of platforms that you can sign up to to connect with potential employers, but there are also ways to enter yourself into diverse talent pools and put yourself across professionally in your niche via social media platforms.

LinkedIn is the most obvious choice, but Facebook, Instagram, and even YouTube are fast becoming worthwhile places to create an online presence and promote yourself. The good news is that you won’t have to have any prior experience to start freelancing, as long as you have a talent in a certain field, such as writing or graphic design. This means it’s a good idea for Americans across the country to start thinking about their marketable qualities and how they can offer freelance services online.

What you need to get set up as a freelancer 

First of all, it is important to select whether you want to use a third party portal or set up your own website. From here, you will want to think about curating your online presence – and in 2023, it can be crucial to have at least one video where you talk about your skills (if you have them) or touch upon the soft skills and experiences that have led you to working online. The video stabilizer on offer from CapCut can help you to ensure that this footage is professionally shot if you only have a mobile phone to hand – and there are an array of other tools such as a free AI portrait generator to ensure that you have the highest quality headshots to provide with little effort and no outlay.

Some freelancers are now even branching out and using CapCut’s YouTube video editor to create an online presence that businesses can refer to, where they offer viewers tips and tricks of their trade and similar content. While you won’t need to do this necessarily, it can be a good idea to curate your social media presence, so that potential employees will be able to see that you are both knowledgeable and reliable – especially if you’re entering a competitive market.

The good news is that unless you need specific tools that you don’t already have, such as a laptop, making use of AI tools such as CapCut’s photo and video editing software can help you to streamline the typical processes behind getting employed while saving you money, and can even minimize the time and effort it takes to reach the people that need your services.

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