One of the most anticipated albums of 2024 just added another chunk of coal to its furnace of excitement. As if it needed it, but a new Yard Act single is a fantastic way to wake up this morning. “We Make Hits” is the third single from Yard Act’s upcoming Where’s My Utopia? LP set to be released on March 1. This new single has the band crafting DEVO-style synths for an electro-pop anthem that is dance-floor ready and brimming with colorful disco-tinged melodies.
“We Make Hits’ started like most Yard Act songs do these days, in Ryan’s spare bedroom. He’d recorded a couple of basslines and I went round to throw some words on top just to see what might happen.” Explains Yard Act frontman James Smith “I was reflecting on how things had changed so much for us over the last few years when I realised that sat round a laptop trying to make each other laugh, necking black coffee and craning our heads out of the window to smoke cigs every hour or so, all that had really changed within the writing process was that, thanks to my baby, we were at Ryan’s house rather than mine and that Ryan had a place of his own now, which was nice. Despite the outside blowing up, behind closed doors, we were the same, and I’m grateful for that. You can see the cynicism and the silliness on the surface of ‘We Make Hits’ without much effort, but at its core, for me, it’s really an ode to friendship and the unfiltered joy you feel when you’re making music with the people you hold dear in your life.”
“We Make Hits” is everything that makes Yard Act so enticing. Their tongue-in-cheek lyricism paired with undeniable grooves that you never want to end. Check out the James Slater-directed video for “We Make Hits” and mark down March 1 in your calendars as the day Yard Act unleashes their new LP Where’s My Utopia?
