Designed specifically for women and girls so their first day on a snowboard turns into a lifetime of riding fun, Women’s Learn To Ride (LTR) provides first-time riders with learning-specific equipment, smaller classes, personal attention and knowledgeable instructors that cater to the way girls learn. The goal of Women’s LTR is to make learning fun so girls return to the mountain and join the snowboarding lifestyle.
“The Women’s LTR Program is a perfect opportunity for women to add the fun of snowboarding to their lives in a comfortable, safe environment,” says Burton Global Team rider Victoria Jealouse. “For me, I need things explained and I want to fully understand something before I try it, and I think this might be a common thing for us girls. So, smaller instructor groups and more attention make a big difference. The chances are very, very high that after a day with Women’s LTR, women will be linking turns and laughing.”
Burton LTR products and programs have brought new riders to the sport since 1998, but have never catered specifically to women until now. To create this groundbreaking new program, Burton gathered a group of experienced women riders and girls who had never snowboarded before to help design and develop Women’s LTR. This season, Women’s LTR is offered at three resorts that will work with Burton to make sure girls and women have the best experience from day one.
Each of the three participating resorts will offer various promotions and special programs that will encourage women to get involved with the new Women’s LTR program. Every participant in women’s LTR will receive a journal, stickers and an issue of SG magazine to take home after her first day on the hill.
More specifics to come on each resort’s special offerings and launch plans surrounding this breakthrough new program for women.
