This week, Grousing The Aisles takes a look at the best podcasts on the web.
Just in case you are living in the early 2000s, a podcast is a file (usually mp3) distributed by subscription for use on a portable music device or on a computer. In researching this piece, it really surprises me more up-and-coming bands haven’t taken advantage of this cheap and easy way to market their music. For now, these podcasts are the best music you can buy (legally) for absolutely nothing:
Umphrey’s McGee: UM was the first band in the so-called jam genre to use podcasting to market their music. Just about every two weeks, the band releases a new 70-minute “Best Of” compilation…for free. This week the band released the 35th installment of the series that features the best music of July 2006. Jon McLennand, podcast coordinator for the band, reports “It’s been a fairly steady growth since the inception, starting from around 6,000 downloads per podcast initially to 20,000 currently.” Yes, 20,000! That’s a serious model for success…