Mastering the Ticketmaster.com process is not something that comes easy. It takes cunning, honing, dry runs and live-action experience. It takes patience and dedication. But for years, the effort and constant refreshing was worth it when you pulled up tickets for the show.

When Phish was touring towards the end of its career, I was at my ticketmaster zenith. I masterfully maneuvered tickets for the reunion show at MSG, the subsequent shows at Hampton and scored pavilion seats left and right. On-sale dates, re-releases, it didn’t matter. I was on it. I never got shut out. As long as you put in the effort, you were rewarded.
But in the recent past, something has happened that has made getting tickets more of a crapshoot then ever before. I don’t know exactly what it was, but I have a hunch it has something to do with the 12 presales and various “auctions” that now accompany Ticketmaster on-sales.
On Monday, I slipped back into “Ticketmaster Master” mode to grab two tickets for my wife and I to check out Robert Plant and Alison Krauss at the WaMu Theater at Madison Square Garden, a venue that claims on its website to have, “a flexible seating capacity ranging from 3,300 to 7,000.” When I pulled up the Event Page a few minutes early to do a little scouting – like a good Ticketmaster.com veteran does – I noticed no fewer than three presales had already taken place. One for some fan club and two more for Amex card holders. Oh, and something called the “Hot Seat Package” that apparently starts at $304.50. But hey – it does include a merchandise gift and a special laminate. That’s gotta be worth the extra $200, right? Just ask the people who signed up for the Police fan club what their “special gift” was and if it was worth the extra cost. Read on for more of Luke’s rant…